#Free mood board brand template how to#

The smartest thing would be to create buyer personas. Precise briefs and reference points = quick production and fewer reworks.īefore you start adding things to your Pinterest board, you need to define your audience and find a style that is visually appealing to them. It can serve as inspiration when you’ll need some last-minute visuals or work on new campaigns that you want to be in line with your brand identity.You will be able to compare new ideas with your mood board and see if you stray too far away.You’ll have something precise and tangible to show them for a reference. It will guide you through your design process and make communication with graphic designers easier.Your mood board will make your life easier and your branding consistent because of a few things:

#Free mood board brand template how to#

The latter one is more convenient, easy to send to your designer, and if you don’t know how to make one there are mood board templates online. You can create a physical mood board with styrofoam and cut out snippets from print materials, or opt for a digital mood board. But for a new brand, it’s really important to have distinguishable styling, while professionals will be able to translate all the ideas and wishes into a tangible concept. Whether you need branding assets, such as a logo and website, or email banners and social media posts, nothing should be inconsistent and different from the other design assets, so a branding mood board will help you decide and nurture a certain identity and vibe.īusiness owners aren’t always visual people, so ideas are sometimes abstract in their heads. It consists of many things, from photos, ads, typography, design elements, symbols, etc, that will serve as design inspiration and guidelines for a graphic designer. A mood board is a collage or compilation of design ideas and visual references that you can use as visual direction when developing your brand and visual identity.